The sale happens at checkout.TPB creates the brand moment before that decision.
Give brands a premium in-store moment, then show whether it moved behavior.
Brand Spotlight gives the store a measurable brand moment earlier in the journey, close to product exploration and physical shopping behavior.
Earlier influence
The brand appears while shoppers are still comparing products, not after the basket is already built.
Physical product context
Brand attention sits near the store-floor experience where shoppers can handle, explore, and choose products.
Measurable revenue story
Engagement can be reviewed against cart behavior and checkout outcomes so the placement has an ROI readout.
