Case study A
Result
+18.45% basket lift
Why it matters
Physical product interaction is tied to a larger checkout basket.
Proof detail
Anonymized evidence behind the revenue story.
These examples keep the public story anonymized while showing the signals TPB reviews: basket lift, Ad Revenue, product interaction, and behavior before checkout.
Case study signals
Real stores.Measured revenue signals.
These are anonymized examples from real TPB case studies showing how physical product interaction and Brand Spotlight activity can connect to basket lift, revenue, and launch visibility.
Basket lift
Physical product interaction is the differentiator: customers can handle, compare, and explore products before the basket is built.
Case study B
Result
+14.4% basket lift
Why it matters
A live ramping store showed larger baskets without home-screen advertising active.
Case study C
Result
+$19.25 per basket
Why it matters
Interaction data can help operators understand holiday and event-day shopping behavior.
Brand Spotlight
Brand moments are measured against shopper engagement, basket behavior, and checkout outcomes.
Case study D
Result
+$14.25/session; ~$75K/year
Why it matters
Ad engagement can be tied to basket expansion and ad-channel revenue; network-wide annualized lift was roughly $100K/year.
Case study E
Result
2.4x; $19-23K/year
Why it matters
Per-kiosk attribution shows whether a campaign is working across the footprint.
Brand launch lift
Launch and follow-up reads show whether a featured product earns attention from a low baseline.
Case study G
Result
27x lift
Why it matters
Spotlight campaigns can reveal demand for underweight brands when baseline share is low.
Measurement layer
Checkout records the sale.TPB measures the path to it.
Most retail screens only tell you what was purchased. TPB also shows which products were handled, which Brand Spotlight moments earned attention, and which interactions carried into the basket.
CapabilityBasic screen stops hereTPB adds this layer
Capability
Support checkout
Basic screen stops here
Takes the basket
TPB adds this layer
Keeps checkout connected to the shopping path that created it
Capability
Detect physical product pickup
Basic screen stops here
Usually stops at the screen
TPB adds this layer
Measures physical product interaction, not just screen taps
Capability
Link ad taps/views to purchase sessions
Basic screen stops here
Reports clicks apart from checkout
TPB adds this layer
Connects engagement to session and basket outcomes
Capability
Diagnose merchandising issues
Basic screen stops here
Mostly anecdotal
TPB adds this layer
Uses store-floor behavior before changing placement
Measurement output
See what shoppers did before checkout.
TPB shows what shoppers handled, viewed, added to cart, and did across the kiosk footprint before checkout.
